Here is a list of things we really do well

At Thought & Found, every service we offer is about creating meaningful, lasting impact.

Trend forecasting and research

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We believe good design isn’t just about catching up with trends it’s about anticipating what’s next. Our trend forecasting and research process is like having a window into the future.

We dive into cultural shifts, emerging technologies, and market behaviors to identify patterns that can influence your next big product idea. But we don’t stop at data; we make it relatable, translating trends into insights that make sense for your brand and your users. Whether it’s the rise of smart home products or new sustainable materials, we help you stay ahead, not follow the crowd.

Product Strategy
Trend Analysis
User-centered Design
User research & Testing
Concept Development
CAD Modeling

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Color, material, and finish (CMF) study

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Think of CMF as the “mood board” brought to life it’s how your product looks, feels, and even sounds in someone’s hand. This is where we geek out over the smallest details.

We experiment with color gradients that evoke emotion, materials that balance durability with beauty, and finishes that feel just right to the touch. Whether you want a bold, high-gloss look or a soft matte finish that feels organic, our CMF study helps your product speak without words. It’s not just about what’s trendy it’s about what fits your product and tells your story.

Aesthetic Trends
Material Innovation
Surface Treatment
Tactile Design

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Industrial design

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Industrial design is where imagination meets reality. It’s about creating tangible products that are not only beautiful but also solve real-world problems.

We start by asking questions: What do users need? How do they interact with this type of product? What makes their experience smoother, more intuitive? From ergonomic kitchen tools to smart devices, we focus on making sure your product works seamlessly while standing out on the shelf or in someone’s home.

This is where function meets form and where your brand’s DNA becomes something tangible.

Product Ergonomics
Functional Aesthetics
Manufacturing Optimization
User-Centric Design

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Spatial experience design

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Experience design goes beyond products it’s about how someone feels when they interact with your brand, both digitally and physically.

Picture walking into a store where every element from the lighting to the product displays feels intentional and immersive. Or think of a digital campaign that feels personalized and intuitive. That’s what we do. We create seamless, memorable moments that connect with users emotionally and keep them coming back for more.

Whether it’s a retail journey or a digital touchpoint, we design experiences that don’t just meet expectations they exceed them.

Journey Mapping
Interaction Design
Immersive Interfaces
Human-Centered Innovation

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Packaging design

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Packaging is the first impression your product makes it’s the handshake before the conversation. And at Thought & Found, we know that first impressions matter.

We design packaging that does more than hold a product it tells a story. From the unboxing experience to the environmental impact, we think about every layer. Is the opening experience exciting or calming? Is it sustainable? Will it stand out on the shelf? We create solutions that blend visual appeal with practical functionality, ensuring your packaging is as memorable as what’s inside

Sustainable Materials
Brand Storytelling
Shelf Impact
Functional Packaging

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AI powered design

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We harness the power of AI to craft compelling brand narratives through stunning visuals and dynamic moodboards. Our AI services make it easier and faster to bring your creative vision to life, blending smart storytelling with data-driven insights to deliver impactful results.

From AI-powered editorial design that shapes cohesive brand stories, to custom AI tools tailored to your specific needs, we ensure every campaign feels personalized and purposeful.

Generative Algorithms
Predictive Modeling
Creative Automation
Data-Driven Design

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Visual merchandising

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Visual merchandising is storytelling in 3D it’s about creating a space that makes people stop, look, and engage.

We design retail displays that turn products into centerpieces and transform store visits into experiences. Every detail from lighting and signage to textures and layouts is crafted to guide the customer journey. Whether it’s a pop-up shop or an in-store installation, we create spaces that reflect your brand’s personality and drive sales by making the experience unforgettable.

Retail Strategy
Display Aesthetics
Spatial Design
Consumer Engagement

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Let’s create something exceptional

Have an idea you’re excited about?

We’d love to hear from you.

Whether it’s refining a concept or creating something from scratch, our team is here to collaborate and bring your vision to life. Schedule a consultation with our creative team to explore how we can help.‍


For inquiries email us at
‍aditi@thought-found.com or Call +91 8657108213