At Thought & Found, we take a multi-sensory approach to packaging, considering how a product feels, sounds, and even moves when handled. Our process involves:

‍Narrative-led design – Every package tells a story, whether through shape, texture, or interaction.
‍Material intelligence – We explore materials that don’t just look good but add tactile and emotional depth.
Behavior-driven design – We study consumer interaction patterns to enhance unboxing rituals.
Cross-industry innovation – Drawing inspiration from fashion, architecture, and homeware for unique solutions.

We don’t just design packaging; we craft experiences that linger beyond the product itself.

A great package is visually striking yet practical to use. We focus on:

‍Ergonomics – Ensuring comfortable handling and an intuitive opening experience.
‍Shelf presence – Creating a bold impact in retail and e-commerce environments.
‍Durability – Selecting materials that protect products while maintaining visual and tactile integrity.
‍Humanized interaction – Ensuring packaging evokes a sense of playfulness, luxury, or familiarity depending on the brand.

Sustainability is woven into our design DNA. Our eco-conscious solutions include: 

‍Material repurposing – Exploring alternative fibers, biodegradable composites, and post-consumer recycled materials.
Minimalist design thinking – Reducing excess layers without compromising structure or brand essence.
Reusable packaging systems – Designing solutions that extend usability beyond a single lifecycle.
Eco-friendly finishes – Using non-toxic dyes, compostable adhesives, and water-based coatings.

Our work is about rethinking materials, not just reducing waste.

We craft packaging across multiple industries, blending sensory appeal with functionality. Our expertise includes:

‍Retail packaging – Standout designs that elevate shelf presence and consumer engagement.
‍Luxury packaging – Premium finishes and structural innovations for high-end products.
‍Sustainable packaging – Responsible, future-proof solutions that don’t sacrifice aesthetics.
‍E-commerce packaging – Protective yet beautiful unboxing experiences that drive brand loyalty.

We study macro and micro design shifts to ensure packaging feels both timeless and on-trend. Some of the insights we apply include:

‍Tactility as luxury – Consumers associate textured packaging with quality; we integrate soft-touch coatings, embossed finishes, and unique material contrasts.
‍Emotional minimalism – Designing clean, calming, and hyper-functional packaging that resonates with modern consumers seeking less clutter.
‍Neo-nostalgia – Infusing vintage aesthetics with modern twists, making designs feel both familiar and fresh.
‍Hyper-personalization – Using modular design elements so packaging can adapt to different SKUs, regions, or special editions without excess waste.

The unboxing moment is where packaging transforms into an experience. Our designs focus on:

‍Building anticipation – Through layered reveals, magnetic closures, or custom inserts.
‍Multi-sensory storytelling – Integrating subtle sounds, textures, and movement into the user experience.
‍Shareability factor – Making packaging social media-worthy with unexpected design moments.

Yes! We work closely with material suppliers, print specialists, and manufacturers to en

‍Feasibility – Testing packaging concepts for durability and production efficiency.
‍Cost optimization – Finding ways to create impactful designs within budget constraints.
‍Material sampling – Experimenting with foils, laminations, embossing, and unconventional substrates.
‍Sustainability integration – Evaluating the entire lifecycle impact of materials.

Timelines vary based on project complexity, but typically:

‍Concept development – 2-4 weeks.
Prototyping & refinement – 4-6 weeks. 

‍Production oversight – Varies based on manufacturing partners.

Our agile approach allows us to accelerate timelines without compromising quality.