Looking Ahead to
Shape What’s Next
Good design doesn’t just follow trends it anticipates them. At Thought & Found, we immerse ourselves in cultural shifts, market behaviors, and emerging technologies to identify patterns that inspire groundbreaking ideas.
Our trend forecasting process is designed to help brands:
- Understand the implications of evolving consumer lifestyles.
- Align their products with market demands before they peak.
- Identify untapped opportunities for innovation.
Asian Paints
For the past three years, we’ve partnered with Asian Paints to explore the future of India’s home decor space. By delving into urban millennial preferences for aesthetics, colors, materials, and patterns, we’ve contributed to shaping their annual trend report, Color Next, while providing actionable insights to guide their product development.
Here are some standout examples of our collaboration:
The Study of Black
We explored how the Indian diaspora is embracing the color black, challenging its traditionally reserved status in home decor. This study uncovered opportunities for bold and elegant uses of black in interiors, redefining its role in Indian design sensibilities.
Sleep Science
This initiative addressed the global health crisis surrounding lack of sleep, translating it into a color, material, and finish (CMF) study. Imagine a home designed for better sleep this is the vision we helped Asian Paints bring to life. The result was a thought-provoking exploration of how design can promote wellness through spaces tailored for rest and rejuvenation.
Shrooms: An Aesthetic Study of Mushrooms
Capturing the global fascination with mushrooms, this study celebrated their organic beauty. We focused on the micro-textures, imperfections, and interconnected forms of the mycelial world, translating these qualities into a collection of colors, materials, and finishes. The collection embodies the porous surfaces and intricate interconnections that define mushrooms, presenting them as an inspiring design language.
By translating cultural trends and consumer insights into practical, creative strategies, we’ve ensured Asian Paints remains at the forefront of India’s home decor narrative, always ahead of the curve.
Frequently Asked Questions
We combine deep research, data analysis, and cultural insights to identify patterns that influence consumer preferences. Our work spans industries like home decor, fashion, and consumer goods, ensuring brands are equipped with actionable insights that align with evolving market demands.
Yes! While trends evolve organically, we use research-backed methodologies to identify signals early indicators of shifts in lifestyle, aesthetics, and technology. This allows us to pinpoint emerging trends before they become mainstream and guide brands in making informed decisions.
We typically forecast 1-5 years ahead, depending on the industry and product lifecycle. For fast-moving sectors like fashion and consumer electronics, we focus on short-term trends (1-2 years), while for home decor and industrial design, we look at longer-term trends (3-5 years).
Trend forecasting is crucial across home décor, consumer goods, retail, fashion, technology, automotive, beauty, and hospitality. Any industry that wants to stay ahead of changing consumer expectations can benefit from future insights.
We analyze cultural depth, adoption rate, and cross-industry influence to distinguish fleeting fads from sustainable trends. A fad is short-lived and hype-driven, while a true trend evolves, adapts, and integrates into multiple industries over time.
Through data analysis, market research, and cultural studies, we track how consumer preferences shift in relation to economic, environmental, and social factors. Our ongoing work with Color Next by Asian Paints allows us to develop CMF strategies based on real consumer behavior.
By understanding upcoming trends, brands can:
✔ Make informed design choices aligned with future consumer preferences.
✔ Launch products at the right time when demand peaks.
✔ Reduce risk by avoiding outdated concepts.
✔ Differentiate themselves in the market with innovative offerings.
Absolutely! We offer customized trend reports and industry-specific insights tailored to your brand’s audience, ensuring relevance and strategic direction
Let’s create something exceptional
We’d love to hear from you.
Whether it’s refining a concept or creating something from scratch, our team is here to collaborate and bring your vision to life. Schedule a consultation with our creative team to explore how we can help.
For inquiries email us at
aditi@thought-found.com or Call +91 8657108213