Color, Material & Finish Design

Where Design Meets Emotion

CMF isn’t just about aesthetics it’s about how a product looks, feels, and resonates with its users. At Thought & Found, we craft CMF strategies that go beyond trends, ensuring that every detail color, texture, and finish aligns seamlessly with your brand’s story and enhances the user experience.

What We Offer:

Strategic Mood boards – Curating palettes and textures that evoke emotions.
Material Innovation – Balancing durability, cost-efficiency, and sustainability.
Tactile Exploration – Crafting finishes that enhance the sensory experience.
Trend Forecasting – Predicting colors and materials for upcoming seasons.

Case Study

We have been conducting CMF studies for India’s most reputable trend report in collaboration with Asian Paints' Color Next. Our insights shape the future of home décor, influencing color and material choices across industries.

Here are some standout examples of our collaboration:

Tria Smart Bottle

For a leading hydration brand, we developed a CMF strategy for a bottle range tailored to different user personas from a health-conscious minimalist to a Brooklyn hipster. By analysing lifestyle trends, we created a distinct color and finish palette that resonated with each target audience, ensuring the product seamlessly fit into their world.

At Thought & Found, we believe CMF is the language of design let’s make sure your product speaks fluently.

Browse other services

Packaging Design

Designing impactful, sustainable packaging that tells your story.

Spatial Experience Design

Creating immersive environments that emotionally engage and inspire.

AI-Powered Design

Blending AI and creativity for smarter, faster design solutions.

Frequently Asked Questions

What exactly is CMF Design, and why is it important?

CMF (Color, Material, Finish) Design is the study of how a product looks, feels, and interacts with its user. It ensures that a product is not just visually appealing but also tactilely engaging, durable, and aligned with consumer preferences.

How does CMF impact consumer perception?

The right color choices evoke emotions, the right materials enhance usability, and the right finishes define quality. CMF helps establish a strong emotional connection between the product and the consumer, influencing purchase decisions and brand loyalty.

Can CMF be applied across industries?

Absolutely! CMF design is essential in industries ranging from home décor, automotive, and fashion to consumer electronics and packaging. It is relevant anywhere aesthetics and user experience matter.

How do you forecast color and material trends?

We analyze global design movements, emerging technologies, social shifts, and cultural influences to predict future trends. Our work with Color Next and leading brands gives us access to deep market insights that inform our trend predictions.

How do I integrate CMF design into my product development process?

Our team can help at any stage of development, from initial research and concept ideation to prototyping and final production. Whether you’re launching a new product or refining an existing one, our CMF strategies ensure a seamless and impactful outcome.

Let’s create something exceptional

Have an idea you’re excited about?

We’d love to hear from you.

Whether it’s refining a concept or creating something from scratch, our team is here to collaborate and bring your vision to life. Schedule a consultation with our creative team to explore how we can help.‍

For inquiries email us at
‍aditi@thought-found.com or Call +91 8657108213