A leading product and experience design firm specializing in taking ideas from concept to execution.
Whether it's a breakthrough consumer product, an innovative retail experience, or a game-changing digital campaign, we bring your vision to life with a blend of creativity, expertise, and real-world impact.
Our Work
(10+)
PRODUCT DESIGN & Development
Product ergonomics
Manufacturing optimization
Functional aesthetics
User-Centric design
Color material finish design
Aesthetic trends
Surface treatment
Material innovation
Tactile design
AI-Powered Marketing
Generative algorithms
Creative automation
Predictive modeling
Data-Driven design
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Visual Merchandising
Retail strategy
Spatial design
Display aesthetics
Consumer engagement
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Brand We’ve
Worked With
Our diverse client partnerships reflect our ability to adapt, innovate, and deliver excellence. We’ve worked with leading brands in home goods, automotive, and fashion, delivering tailored design solutions.
Our Services
Strategy
A roadmap for market success
Good design starts with a clear plan. Our strategy services lay the groundwork for your product’s success, helping you carve out a space in competitive markets.
We don’t just create sketches. We collaborate with you to define what makes your product stand out and how it can thrive.
Our strategy services include:
- Product positioning strategy
- Retail strategy
- Color, material, and finish (CMF) strategy
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Research
Turning insights into innovation
By combining market research, user studies, and competitive analysis, we make sure your product doesn’t just fit into the world it stands out in it.
Great design starts with listening and learning. We dig into global trends and local insights to understand what drives your users and shapes your market.
Our research services include:
- Trend analysis and forecasting
- Market research
- User experience research
- Competitive research
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Creative
Design that leaves a lasting impression
Every detail tells a story. Whether we’re crafting industrial designs, immersive experiences or AI-driven campaigns, we approach each project with a fresh perspective and a passion for problem-solving.
We believe that the best designs don’t just look good they feel right and make life easier.
Our creative services include:
- Industrial design
- Product design
- Packaging design
- Experience design
- AI-Driven campaigns
- Visual merchandising
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Production
Turning concepts to reality
We’re with you every step of the way from the first prototype to final production. We make sure your vision comes to life exactly as you imagined and with no detail overlooked.
Our production services ensure that everything sourcing, technical documentation, and manufacturing runs smoothly and meets the highest quality standards.
Our production services include:
- Prototype development
- Sourcing and manufacturing support
- Engineering support
- Technical documentation
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“
We bring a global point of view on design”
Our Creative Head, Aditi Kedia, brings a rare blend of international and domestic experience. Having lived and worked in New York, she offers cross-border design expertise and a deep understanding of the global home and consumer goods market.
Her perspective shapes every project at Thought & Found, bridging cultures and creating products that connect with people worldwide.
Our Thoughts
Stay inspired with Thought & Found’s latest updates on innovation, sustainability, and artificial intelligence.
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Frequently Asked Questions
What Do We Mean by Industrial Design?
Industrial design is all around us it shapes the world we interact with every day. The watch you’re wearing, the shoes on your feet, or the chair you’re sitting on each of these was thoughtfully created by an industrial designer. Just like an architect designs buildings and an interior designer creates inspiring spaces, industrial designers craft the products that make life better, easier, and more meaningful.
How Does Thought & Found Approach Product Design Services?
At Thought & Found, product design is more than just making something look good it’s about creating an experience that feels right, solves real problems, and connects with people on a deeper level.
Think about the everyday products you use the ones you keep reaching for because they just work. That’s the kind of design we aim for. Our process starts with understanding the "why" behind your product who will use it, how it fits into their life, and what problem it’s solving.
From there, we combine insights from market research, user feedback, and trend analysis to shape designs that are intuitive, functional, and memorable. Whether we’re designing something as simple as kitchenware or as complex as a tech-enabled device, our goal is the same: to create products that don’t just stand out they fit seamlessly into the lives of the people who use them.
Think about the everyday products you use the ones you keep reaching for because they just work. That’s the kind of design we aim for. Our process starts with understanding the "why" behind your product who will use it, how it fits into their life, and what problem it’s solving.
From there, we combine insights from market research, user feedback, and trend analysis to shape designs that are intuitive, functional, and memorable. Whether we’re designing something as simple as kitchenware or as complex as a tech-enabled device, our goal is the same: to create products that don’t just stand out they fit seamlessly into the lives of the people who use them.
What makes our design thinking process unique?
Our design thinking process starts with curiosity and a deep respect for the people we’re designing for. We don’t jump straight into solutions instead, we begin by asking questions and observing. What do users struggle with? What delights them? What small, everyday moments can we improve?
Think of it like piecing together a puzzle. Every insight, every observation helps us understand the bigger picture. From there, we sketch, prototype, and experiment sometimes the first idea sticks, but often the magic happens after a few rounds of testing, rethinking, and refining.
What makes our approach unique is that we’re not afraid to step back, rethink, and push boundaries. We invite our clients to be part of that journey because the best ideas come when different perspectives come together.
Think of it like piecing together a puzzle. Every insight, every observation helps us understand the bigger picture. From there, we sketch, prototype, and experiment sometimes the first idea sticks, but often the magic happens after a few rounds of testing, rethinking, and refining.
What makes our approach unique is that we’re not afraid to step back, rethink, and push boundaries. We invite our clients to be part of that journey because the best ideas come when different perspectives come together.
What types of industries benefit from our industrial design services?
We believe good design can make a difference in any industry. Whether it’s kitchen tools that need to feel intuitive, home goods that have aesthetics with function, or automotive components built for precision we design with the user in mind.
Our experience spans everything from pet products to lifestyle products and industrial systems. What ties it all together? A focus on solving real problems and creating products that people love to use. No matter the industry, we’re here to help you bring thoughtful, impactful designs to life.
Our experience spans everything from pet products to lifestyle products and industrial systems. What ties it all together? A focus on solving real problems and creating products that people love to use. No matter the industry, we’re here to help you bring thoughtful, impactful designs to life.
How long does the design process take?
It really depends on the project, but here’s what you can expect. We start with discovery understanding your vision, your users, and the problem we’re solving together. This phase can take a few weeks, but it lays the foundation for everything.
From there, we dive into concepts, sketching ideas, testing prototypes, and refining details. Some designs come together quickly, while others need time to grow. On average, a full design process can take anywhere from 3 to 6 months but every step is intentional, ensuring we’re creating something meaningful, not rushed.
If you’re working on a tight timeline, we adapt. We believe good design is about collaboration and clarity, so you’ll always know where we are in the process and what’s next.
From there, we dive into concepts, sketching ideas, testing prototypes, and refining details. Some designs come together quickly, while others need time to grow. On average, a full design process can take anywhere from 3 to 6 months but every step is intentional, ensuring we’re creating something meaningful, not rushed.
If you’re working on a tight timeline, we adapt. We believe good design is about collaboration and clarity, so you’ll always know where we are in the process and what’s next.
What role does trend forecasting play in your projects?
Trend forecasting helps us design for the future, not just for today. It’s like having a compass that guides our creative decisions showing us where the world is headed in terms of user preferences, materials, and technology.
At Thought & Found, we look at more than just what’s popular. We dive into cultural shifts, lifestyle changes, and emerging innovations to spot patterns that could shape what people want next. This means that the products we create aren’t just relevant they stay ahead of the curve and resonate long after they hit the market.
At Thought & Found, we look at more than just what’s popular. We dive into cultural shifts, lifestyle changes, and emerging innovations to spot patterns that could shape what people want next. This means that the products we create aren’t just relevant they stay ahead of the curve and resonate long after they hit the market.
Do you work with international clients?
Yes, we proudly collaborate with clients across the globe. Our approach is designed to support cross-border partnerships seamlessly, regardless of time zones or cultural differences.
How involved will I be in the design process?
You can choose how involved you want to be from frequent check-ins to milestone approvals. Our process is designed to be transparent and collaborative, giving you confidence while we handle the complexities.
What Our Clients
are Saying
“Aditi is a great communicator and knowledgeable in the homewares category. Displaying left & right brain thinking and experience sourcing in India, Aditi has proven to be a valuable contributor to our product and supplier development needs. We look forward to continuing our partnership with Aditi as we move forward.”
Nicholas Johnston
Co-Founder & Design Director
“Only one word that comes to mind when I think of Aditi, and that’s AWESOME. Aditi and I worked together at Art+Cook where she was an amazing industrial designer. She has a real hunger for design knowledge and her "can-do spirit" is infectious she draws on her global view of design which is a real value. She was instrumental and inspirational on a sprint project we developed for Art +Cook. She has great design thinking and design vision.”
Lowell Neset
Industrial Design Leader
Let’s create something exceptional
Have an idea you’re excited about?
We’d love to hear from you.
Whether it’s refining a concept or creating something from scratch, our team is here to collaborate and bring your vision to life. Schedule a consultation with our creative team to explore how we can help.
For inquiries email us at
aditi@thought-found.com or Call +91 8657108213