Sleep science. Material study for Asian Paints
BRIEF
Sleep deprivation is a emerging global epidemic. There is growing discourse around the need for rest, rather than constant hustle. This is to become a central feature of global lifestyle
The Sleep Science: Material Study for Asian Paints explores how materials can evoke calm and tranquility. By selecting textures and tones that reflect the essence of sleep, the project aims to create a sensory-driven material palette that harmonizes with modern interiors.
We explored sensory experiences related to sleep, focusing on textures, colors, and patterns that evoke calmness. By mapping material combinations, we aimed to create a cohesive palette that enhances relaxation while guiding practical design applications.
We explored soft textures and muted tones to evoke tranquility, focusing on materials that blend calmness with a modern aesthetic.
The selected materials were incorporated into the design framework, prioritizing user-centric solutions that emphasize calmness and comfort. Thoughtful combinations of textures and tones were applied to create cohesive and restful interior environments.
FINAL OUTCOME The material study resulted in a thoughtfully curated palette that harmonizes calmness and modern aesthetics. The design captures the essence of sleep, creating a serene and visually soothing environment that can inspire future material choices in design.
