Sabyasachi. The Royal Living

Project
AI Editorial
Client
Asian Paints
Year
2024
Category
AI Space Editorial
Collaborator
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BRIEF

To generate AI-powered interior images of a luxurious living room inspired by Sabyasachi aesthetics, with accurate wall colors provided by Asian Paints.

Concept & Inspiration

We began by immersing ourselves in the visual world of Sabyasachi, an aesthetic shaped by rich textures, bold patterns, and dramatic cultural layering. Through archival textile studies, motif deconstruction, and a deep dive into his signature colourways, we decoded the visual grammar of his timeless, opulent storytelling. This comprehensive study became the foundation for crafting interior prompts that reinterpret Sabyasachi’s immersive aesthetic into expressive living rooms designed for a contemporary residential setting.

Colour mapping

Asian Paints’ colour palette served as our anchor. We carefully matched the tonal values and accents from Sabyasachi’s universe to actual swatches, ensuring every shade of the elements could be replicated in real-world settings.
Each hue was deconstructed for the story it tells, the mood it evokes, the atmosphere it builds, and the cultural richness it conveys. This mapping helped us create colour-driven environments that feel both intentional and emotionally resonant.

AI Training

We used advanced generative AI tools to create photorealistic living room scenes that reflect our colour mapping and styling direction. Each image was carefully prompt-engineered to ensure lighting accuracy, material detailing, and spatial coherence. Multiple design variations were tested to refine layout, patterns, and ambience, while AI techniques enhanced colour precision and visual quality.

Use Case

This project helps paint brands, interior designers, and clients visualize spaces with accurate wall colours before any physical setup. Instead of building real sample rooms, AI-generated images offer a faster, more affordable, and scalable alternative. They allow easy exploration of design variations and also double as a branding tool to showcase AI-powered interior design solutions.

Final Outcome

The final AI-generated images were used across magazine editorials, social media campaigns, and digital showcases, bringing styling concepts to life without the need for physical shoots. These visuals highlight the potential of AI as both a creative and commercial tool in the interior design industry. Realistic textures, lighting, and material accuracy make the outputs both visually compelling and practically useful.

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