Lamp. Hand painted lamp collections

Project
Product design & development
Client
Indian export house
Year
2024
Category
Product Design
Collaborator
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

BRIEF

To leverage AI tools in fashion marketing to simulate high-quality photoshoots and pitch-ready imagery without traditional production costs.

CONCEPT & PURPOSE

The idea stemmed from the need to showcase garments in realistic, styled environments without relying on full-scale shoots. By using generative AI, we aimed to bridge the gap between product photography and lifestyle marketing. The purpose was twofold: to present the clothing in aspirational settings tailored to specific audiences, and to create a repeatable, scalable system for fashion brands to generate visuals that align with their vision.

AI Training

We started with a flat-lay image of the kurta, training AI models to capture its texture, pattern, silhouette, and drape. We then engineered prompts that layered in audience type, cultural ambience, and environmental context, for an editorial fashion feature. Through iterative refinement, we enhanced realism, lighting, and styling.

Use case

Additional AI models were trained, enabling the generation of high-quality editorial visuals across a range of scenarios. This approach allows for quick creation of culturally contextualized marketing imagery, tailored to specific audiences, occasions, or campaign themes, without the logistical load of traditional photoshoots. Designers can visualize collections in different moods, seasons, and settings in a matter of hours. These visuals also serve as valuable assets for social media, digital lookbooks, and e-commerce styling.

Final Outcome

We generated a series of fashion editorial aesthetics by combining imaginative visual references with carefully crafted language prompts. These visuals transformed abstract ideas into viable sources of inspiration. Each image captured the essence of the garment, its detailing, ambience, and emotional tone, making them ideal for digital campaigns, magazine features, and e-commerce presentations.

Sabyasachi. The Royal Living